So really it's a good development. You know how in the flower district, there are all these flower shops in a row so you can find whatever you want. Well, this is going to be the book district.This is of course not at all what happens eventually in the movie, but that's another story... However, Jeremiah street, in Tel Aviv's "old north" neighbourhood, is just like Kathleen's "district" - fashion district, with "all these fashion shops in a row so you can find whatever you want".
Strolling Jeremiah street is one of my favorite things to do on Friday mornings. A coffee to go from a local coffee shop, and then window shopping - following by some actual shopping sometimes. I like the best small shops of Israeli designers - such as (and especially!) Keren Mualem's boutique. Keren's designs are simple, chic, stylish, a bit on a retro side - not too much, just enough.
Last summer Ehud and I were getting married, so I looked for a wedding dress. We had a very small, simple ceremony, and I really wanted just a small, simple dress. Of course, "small and simple" is an antitheses of the general wedding gowns concept. I tried on some very beautiful things, but this wasn't at all what I was looking for. And also, somehow I knew that I would find my wedding dress in one of the smaller shops of Tel Aviv young designers. And so one Friday morning I took a stroll on Jeremiah street. I looked into several stores, and eventually I walked into Keren Mualem's. And there it was, my wedding dress, waiting for me on the cloth rack! (And - it was on sale! :)
You can see some of Keren's beautiful designs on her instagram page.
For your Tel Aviv address book:
Jeremiah (Yermiyahu) st. 27, Tel Aviv
רח' ירמיהו 27, תל אביב